Signage guides and enhances how people experience
your space.

Whether your wayfinding program takes shape in an interior or exterior environment, our goal remains the same—to design a system that combines brand with navigation.

Wayfinding is a synchronized system of visual elements, commonly signs, that convey and announce information to people navigating through places. We design continuity through visual cues in materials, symbols, colors, typography and scale to ensure a cohesive approach where the design of the sign system, the brand and the environment work together. Once we’ve identifying the landscape and narrowed the audience, we explore patterns and movement to develop an appropriate cadence for location planning. All of these considerations become the connections that guide people through your environment.

Architectural + Interiors

ADA Compliance Planning
Building Repositioning Programs
Building Signage Standards
Identification Signage
Wayfinding Strategy
Workplace wayfinding
Signage Design

Environmental + Community

Comprehensive Sign Plans
Wayfinding Planning + Strategy
Signage Design
Parking + Garage Systems Design
Interactive Solutions
Wayfinding Evaluation
Sign Masterplans
Sign Allowance Matrix (SAM)

Markets

Commercial Office
Workplace
Mixed-Use
Parking Garage
Retail + Restaurant
Residential
Education
Hospitality

 

“When I think of Spaeth Hill, I think of a trustworthy partner. Without hesitation, I know I’m going to get the highest level of expertise and they will deliver from start to finish without any drop in design or effort.”

— Josh Goudy / CBRE

Design Solutions

Capitol Rose
7500 Old Georgetown Rd
Liberty
Connect with us
to request additional case studies.

Wayfinding Insights

Alignment Before Aesthetics

In commercial real estate, branding sits at the intersection of multiple priorities across an organization. Ownership may be focused on longevity. Development on positioning. Leasing on marketability. Marketing on expression. All of these perspectives are valid. The issue is that they’re rarely prioritized against one another.

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New Sign Regs in Fairfax County: The CSP is out and the SE is in!

Overall our view is optimistic that this sign amendment provides an opportunity to strategically plan and also rethink developmental branding, wayfinding, and placemaking. From the design perspective, Part II allows property owners a whole new opportunity to consider placemaking. This is a fundamental enhancement of economic viability that was never available before.

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If You Build It, How Will They Get There?

It’s curious how often wayfinding and branded signage programs are left until the tail-end of a development project, often during construction and sometimes only as a missing requirement for occupancy. There is an enormous opportunity for more thoughtfully integrated approaches to wayfinding that ensure the intended markets and neighbors of your real property assets know where they are and how to get there.

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