Signage guides and enhances how people experience
your space.

Whether your wayfinding program takes shape in an interior or exterior environment, our goal remains the same—to design a system that combines brand with navigation.

Wayfinding is a synchronized system of visual elements, commonly signs, that convey and announce information to people navigating through places. We design continuity through visual cues in materials, symbols, colors, typography and scale to ensure a cohesive approach where the design of the sign system, the brand and the environment work together. Once we’ve identifying the landscape and narrowed the audience, we explore patterns and movement to develop an appropriate cadence for location planning. All of these considerations become the connections that guide people through your environment.

Architectural + Interiors

ADA Compliance Planning
Building Repositioning Programs
Building Signage Standards
Identification Signage
Wayfinding Strategy
Workplace wayfinding
Signage Design

Environmental + Community

Comprehensive Sign Plans
Wayfinding Planning + Strategy
Signage Design
Parking + Garage Systems Design
Interactive Solutions
Wayfinding Evaluation
Sign Masterplans
Sign Allowance Matrix (SAM)


Commercial Office
Parking Garage
Retail + Restaurant


“When I think of Spaeth Hill, I think of a trustworthy partner. Without hesitation, I know I’m going to get the highest level of expertise and they will deliver from start to finish without any drop in design or effort.”

— Josh Goudy / CBRE

Design Solutions

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Wayfinding Insights

Brand Value in the Built Environment

The core function of effective signage and wayfinding is to guide visitors through a built environment effectively and effortlessly. But the best signage design goes far beyond just effective navigation. It’s also about creating positive associations and a meaningful experience.

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When to Consider a Comprehensive Sign Plan

Over the course of my years of experience as an architectural signage consultant, my clients in commercial real estate, whether property managers, developers or land owners, often ask when they should pursue the development of a Comprehensive Sign Plan (CSP) for their property.

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A Valuable Sign Tool for Property Managers

The Sign Allowance Matrix (SAM) was born out of necessity—clients consistently asked us to help them clarify how much signage they had and how much more they could add. And, more often than not, this request stems from a lease negotiation with a potential tenant who is interested in significant square footage in the building.

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