Experiential graphic design is the intersection of visual communication and place, embracing a range of disciplines including architecture, interior design, and landscape design. A successful EGD program starts during the earliest stages of the discipline’s planning process (typically a programming or visioning phase) to ensure a cohesive approach where the environment and the graphic expressions are synchronized into a seamless visual experience. In collaboration with architects, we identify the landscape and narrow the audience through visioning workshops where the design concept takes shape and aligns with project goals and brand storylines.
Donor Recognition Systems
Digital Signage Integration
Retail + Restaurant
“Thought leadership is very much Spaeth Hill. During our first project with the team I was really impressed with their process and concept development. They described their inspiration behind each idea with a level of thoughtfulness and attention to detail that blew me away. They are experts in their category.”
The core function of effective signage and wayfinding is to guide visitors through a built environment effectively and effortlessly. But the best signage design goes far beyond just effective navigation. It’s also about creating positive associations and a meaningful experience.Read Insight
Over the course of my years of experience as an architectural signage consultant, my clients in commercial real estate, whether property managers, developers or land owners, often ask when they should pursue the development of a Comprehensive Sign Plan (CSP) for their property.Read Insight
The Sign Allowance Matrix (SAM) was born out of necessity—clients consistently asked us to help them clarify how much signage they had and how much more they could add. And, more often than not, this request stems from a lease negotiation with a potential tenant who is interested in significant square footage in the building.Read Insight