Experiential Graphic Design (EGD)

Brand Value in the Built Environment

The core function of effective signage and wayfinding is to guide visitors through a built environment effectively and effortlessly. But the best signage design goes far beyond just effective navigation. It’s also about creating positive associations and a meaningful experience.

Read Insight
Wayfinding Programs

When to Consider a Comprehensive Sign Plan

Over the course of my years of experience as an architectural signage consultant, my clients in commercial real estate, whether property managers, developers or land owners, often ask when they should pursue the development of a Comprehensive Sign Plan (CSP) for their property.

Read Insight
Wayfinding Programs

A Valuable Sign Tool for Property Managers

The Sign Allowance Matrix (SAM) was born out of necessity—clients consistently asked us to help them clarify how much signage they had and how much more they could add. And, more often than not, this request stems from a lease negotiation with a potential tenant who is interested in significant square footage in the building.

Read Insight
Wayfinding Programs

What to Consider When Developing a Comprehensive Sign Plan

Despite the time and expense, a Comprehensive Sign Plan (CSP) has offered our clients in commercial real estate numerous benefits over the long-term. Better design coupled with thoughtful wayfinding all through a customized signage program will uniquely position and visually enhance your campus, community or real estate investment.

Read Insight