The visual identities we design infuse creativity and personality into a holistic system so that each touchpoint is in alignment; from typography and color system to tone and messaging. Consistency is as much a part of our process as creativity when developing a brand which is why we believe in connecting every decision to a concept that resonates with the intended audience. Through every step in our design process, we ensure each visual element strengthens its connection to people and place. This approach not only ensures alignment, but also the feeling that everything is exactly where it belongs.
Naming + Messaging
Print + Digital Collateral
Retail + Restaurant
“We look to Spaeth Hill as a true and trusted design partner. Spaeth Hill understands how to build a brand from initial visioning through to deliverables across a range of digital and print platforms. Our relationship with the Spaeth Hill team brought to life our vision of a top-tier, contemporary brand that allows us to effectively compete on a national level.”
The core function of effective signage and wayfinding is to guide visitors through a built environment effectively and effortlessly. But the best signage design goes far beyond just effective navigation. It’s also about creating positive associations and a meaningful experience.Read Insight
Over the course of my years of experience as an architectural signage consultant, my clients in commercial real estate, whether property managers, developers or land owners, often ask when they should pursue the development of a Comprehensive Sign Plan (CSP) for their property.Read Insight
The Sign Allowance Matrix (SAM) was born out of necessity—clients consistently asked us to help them clarify how much signage they had and how much more they could add. And, more often than not, this request stems from a lease negotiation with a potential tenant who is interested in significant square footage in the building.Read Insight