Overall our view is optimistic that this sign amendment provides an opportunity to strategically plan and also rethink developmental branding, wayfinding, and placemaking. From the design perspective, Part II allows property owners a whole new opportunity to consider placemaking. This is a fundamental enhancement of economic viability that was never available before.
Read InsightIt's curious how often wayfinding and branded signage programs are left until the tail-end of a development project, often during construction and sometimes only as a missing requirement for occupancy. There is an enormous opportunity for more thoughtfully integrated approaches to wayfinding that ensure the intended markets and neighbors of your real property assets know where they are and how to get there.
Read InsightThe core function of effective signage and wayfinding is to guide visitors through a built environment effectively and effortlessly. But the best signage design goes far beyond just effective navigation. It’s also about creating positive associations and a meaningful experience.
Read InsightOver the course of my years of experience as an architectural signage consultant, my clients in commercial real estate, whether property managers, developers or land owners, often ask when they should pursue the development of a Comprehensive Sign Plan (CSP) for their property.
Read InsightThe Sign Allowance Matrix (SAM) was born out of necessity—clients consistently asked us to help them clarify how much signage they had and how much more they could add. And, more often than not, this request stems from a lease negotiation with a potential tenant who is interested in significant square footage in the building.
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