It's curious how often wayfinding and branded signage programs are left until the tail-end of a development project, often during construction and sometimes only as a missing requirement for occupancy. There is an enormous opportunity for more thoughtfully integrated approaches to wayfinding that ensure the intended markets and neighbors of your real property assets know where they are and how to get there.
Read InsightOver the course of my years of experience as an architectural signage consultant, my clients in commercial real estate, whether property managers, developers or land owners, often ask when they should pursue the development of a Comprehensive Sign Plan (CSP) for their property.
Read InsightThe Sign Allowance Matrix (SAM) was born out of necessity—clients consistently asked us to help them clarify how much signage they had and how much more they could add. And, more often than not, this request stems from a lease negotiation with a potential tenant who is interested in significant square footage in the building.
Read InsightDespite the time and expense, a Comprehensive Sign Plan (CSP) has offered our clients in commercial real estate numerous benefits over the long-term. Better design coupled with thoughtful wayfinding all through a customized signage program will uniquely position and visually enhance your campus, community or real estate investment.
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