Jill Spaeth


With 20 years of experience in wayfinding and EGD, Jill brings a business-centric perspective to the design process, allowing clients to benefit from her high level of compliance and documentation expertise. Jill began her career at an architectural firm, building the wayfinding and graphic design studio while working closely with the architecture and interior design teams to ensure branding was a part of every project. At Spaeth Hill, Jill employs fiscal responsibility and insight to help chart the business’ growth.

Jill finished an executive education at Yale School of Management and holds a Bachelor of Fine Arts degree in Graphic Design from Rochester Institute of Technology. In 2014, Jill was the only woman of five nominees selected to sit on the national board of the largest professional association for design, AIGA. She oversaw programs and initiatives for the organization’s 30,000 members with a specific focus on fundraising and scholarship development, including the launch of the DC chapter’s scholarship program in 2007.

Recent Insights

New Sign Regs in Fairfax County: The CSP is out and the SE is in!

Overall our view is optimistic that this sign amendment provides an opportunity to strategically plan and also rethink developmental branding, wayfinding, and placemaking. From the design perspective, Part II allows property owners a whole new opportunity to consider placemaking. This is a fundamental enhancement of economic viability that was never available before.

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If You Build It, How Will They Get There?

It's curious how often wayfinding and branded signage programs are left until the tail-end of a development project, often during construction and sometimes only as a missing requirement for occupancy. There is an enormous opportunity for more thoughtfully integrated approaches to wayfinding that ensure the intended markets and neighbors of your real property assets know where they are and how to get there.

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When to Consider a Comprehensive Sign Plan

Over the course of my years of experience as an architectural signage consultant, my clients in commercial real estate, whether property managers, developers or land owners, often ask when they should pursue the development of a Comprehensive Sign Plan (CSP) for their property.

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