Kramer

Kramer is one of Washington, D.C.’s leading independent project management firms, known for its team of dedicated professionals who champion their clients’ vision through every aspect of the build. As part of a broader effort to refresh both their visual identity and website, we partnered with Kramer to create a brand that reflects their people-centric approach, deep expertise, and continuing growth into new markets.

The visual strategy centers around The Power of the Whole Team. This concept celebrates the visionary thinkers and trusted partners who define Kramer — steadfast advocates committed to bringing their clients’ goals to life. Inspired by the strength and integrity of architectural structures, the new Kramer logo features an abstract, dimensional “K” formed by two uniting elements. This bold mark symbolizes collaboration and a unified, team-oriented approach to problem-solving. The logo’s unique perspective and shading convey forward momentum, reflecting Kramer’s drive for progress and consistent delivery of meaningful results. A refined, unexpected color palette brings a sense of modernity and trust.

This refreshed identity carried through to the redesign of Kramer’s website, reinforcing the focus on authentic partnerships and a collaborative culture. Clean typography, curated photography, and subtle angular design elements — drawn from the logo — create a cohesive visual language. The site captures the essence of Kramer’s dedicated team, featuring an art-directed photoshoot that highlights both their people and their process.