Peru Mental Health
Spaeth Hill worked with the World Bank Group to design “Healing Minds, Changing Lives: A Movement for Community-Based Mental Health Care in Peru.” This report explores community-focused change initiatives in the financing, organization, and delivery of mental health services in Peru from 2013–2016.
With such an important issue, it was imperative that we let the content guide the concept and design. Building on the theme of mental health, our design reflects ideas of transition and dialogue. Large text meets the edge of the pages and is slightly cut off – emphasizing proximity to change and transition. The photography is honest and human-focused, helping to ground the issue in the communities these initiatives were launched for. The color palette is derived from the greens, yellows, and blues in Peru’s flag.
Publication Design / Branding