Spaeth Hill was tasked with branding the space for the U.S. Department of Transportation Initiatives project at Noblis, Inc. It was important that the interior branding design tied the space together, but also acted as a wayfinding element throughout the spacious office. To capture the theme of movement and mirror the Noblis project, we classified each zone in the space by the nearest running roads.
In terms of the design concepts, we drew from the theme of weather and the clouds. We crafted a visually light and subtle design that focused on large-scale typography, geometric shapes and frosted gradient privacy film that channeled feelings of freedom and being in the clouds. In this way, the branding is playful and expressive, but stays informational and appropriate for an office environment.
Interiors / Signage