Born and Raised
Formerly Arlington Rooftop Bar & Grill, Born & Raised approached Spaeth Hill with the goal of launching a new identity. The restaurant owners wanted to improve and elevate the overall look and feel of the brand without losing its casual and local charm. To achieve this, we grounded our design in honest and sincere concepts, inspired by woodcut illustrations and bold, rustic typography that paid homage to Virginia’s history and heritage. With these themes in mind, we developed a new mark, reminiscent of vintage spirit labels, and gave the restaurant a new mascot: Oliver (Ollie for short), based on the Virginia state dog, the American Foxhound. Finally, custom wooden dinner and drink menu boards, branded by hand, give an artisanal, handmade touch.
In 2020, the Born & Raised Branding received a design honor from AIGA in their annual AIGA50 competition.
Branding / Menu Design / Signage