Sh project example 01

Born and Raised

Formerly Arlington Rooftop Bar & Grill, Born & Raised approached Spaeth Hill with the goal of launching a new identity. The restaurant owners wanted to improve and elevate the overall look and feel of the brand without losing its casual and local charm. To achieve this, we grounded our design in honest and sincere concepts, inspired by woodcut illustrations and bold, rustic typography that paid homage to Virginia’s history and heritage. With these themes in mind, we developed a new mark, reminiscent of vintage spirit labels, and gave the restaurant a new mascot: Oliver (Ollie for short), based on the Virginia state dog, the American Foxhound. Finally, custom wooden dinner and drink menu boards, branded by hand, give an artisanal, handmade touch.

Branding / Menu Design / Signage

Born raised logo
Sh project example 02
Born raised signature
Born raised logo white
Born raised menu 3
Born raised elements
Born raised menu
Born raised menu 2
Sh project example 05
Sh project example 06